Welcome to Ifi, the Israel Franchise Institute.
My name is Steven Wolfson and my vision behind setting up the “Israel Franchise Institute” is to share my 30 years of international franchise experience and best practices with the franchise industry, both abroad and specifically in Israel. There are franchise organizations and there are GREAT franchise organizations. Harmony, mutual respect, teamwork and the sharing of best practices are the pillars on which GREAT international franchise brands succeed. It is my vision and mission to bring these principles to the franchise world in Israel and abroad.
Other services that the Israel Franchise Institute can offer is to assist those entrepreneurs wishing to launch franchise chains in getting started, as well as to assist existing franchisors strengthen their current business models and franchise concepts. We also offer franchise conflict mediation and a host of other franchise related services. 

Furthermore, we invite you to read our guides and articles found on this website and above all, we will be thrilled to hear from you.

IFI Directors

Steven Wolfson - Founder and Partner of the Israel Franchise Institute (IFI)






Steven comes with over 30 years of “Hands On” International Franchise Experience in over 10 countries. Steven has either worked for or worked with major franchise corporations such as Subway, Pizza Hut, OJO and NYS Collection, and as a leading Israeli Franchise Consultant, worked in assisting numerous local brands develop both in Israel and abroad. Steven now lectures and educates in all spheres of franchising, and after having written the official Franchise “Code Of Ethics” for IFI, is now involved with working on local franchise Regulation within the framework of IFI.

Guy Oren (Advocate) - Partner

Over 15 years of management experience in different organizations and 10 years experience a lawyer in the commercial and intellectual property fields.
Served as a Director in a public company traded in the Tel-Aviv stock exchange and a CEO of a technology company.
Guy is experienced in working with international distributors, handling intellectual property issues and conflict mediation.
Guy is a Certified mediator and holds both a Law (LLB) and Management (MBA) degrees from the College of Management in Israel.

Yoav Klein (Advocate) -  Partner

Over 10 years of experience in business and entrepenurship, both as a lawyer in the high-tech and venture capital field and as a director and CEO of a technology company.
Worked in the high-tech and international department of on of Israel's leading law-firms and worked with many entrepreneurs, investors and international businesses.
Yoav is experienced in international work in the English language, both in the business and legal fields.
Yoav holds a Law degree (honors) from the College of Management in Israel.